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cupcake squashers

We started our online baby gift business way back in 2003, prior to the meteoric rise of cupcake popularity. Comforting to know that we were ahead of the game… but really quite funny to read that there is now an anti-cupcake movement emerging.
It’s Easter Sunday, the UK’s Sunday Times have run a story “Enough with the cupcakes, already. It’s every woman’s new business plan — a company selling cutesy, glitter-sprinkled, over-frosted, girth-widening goo. Time for the backlash to begin…”
Spurred on, I have found some very funny anti-cupcake activists online:
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Dear America, Remember 5 years ago? You know, around 2003? The Iraq War was just beginning, President Bush was still popular, and you could actually go an entire day, from morning to night, without hearing or reading something about cupcakes? (click here to read “it’s time to shut up about cupcakes”)
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If you are anything like me you will have found the slow and steady rise of the cupcake to the summit of Baked Goods Mountain incredibly irritating… What frustrates me is the way cupcakes have been so completely embraced by otherwise sensible adult women. Glitter, heart shaped sprinkles, pink frosting: this is the most infantilised baked good imaginable. (click here to read ‘why I hate Cupcakes’)
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Muffins are not ugly cupcakes! Cupcakes are ugly muffins with boob jobs! (words of wisdom from the Forget Cupcakes facebook page)
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I don’t like to think of myself as a hater of anything, least of all inanimate object as insipid and inconsequential as a cupcake. So just to clear things up here, let me say that what irks me is not the sad, cloying little cake itself, but the sad, cloying need of the American People who seem to love cupcakes more than is really, err… healthy. And I’m not talking cholesterol healthy. I’m talking: dig deep into your childhood and let’s think about what you’re really looking for in that cupcake, Cupcake. (read more of “a cupcake a day“)
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Decades from now, your grandson will be pushing you around in a rusty shopping cart through the desolate, grey, overgrown streets of a wasteland once known as New York City, scavanging for more sand for the rudimentary water-filtration system he’s set up back at the survivors’ hovel. He’ll pause before the shell of an abandoned building with a dusty, worn sign, that reads: “Butch Bakery.” What was this place?” he’ll whisper. “Looks like an old cupcake plantation,” you’ll say. “Most of the folks around here made their living from cupcakes. For a time, they were very popular.” read more about Will Smith and cupcakes!


would you like a giraffe with your organic baby gift?

I have just completed a course Upselling 101. It was recommended by my friends at the Golden Arches, but sadly, I have no fries.
I do however, have an entire herd of certified organic giraffe baby toys. You will notice that you can now add one to any of our organic baby gifts, with a mere click of the mouse. Impressive? I know.
















